SEO for Small Businesses
Rank higher without an agency. Technical SEO, content strategy, and link building on a real budget.
Instructor
Carmen López
What you'll learn
Rank higher without an agency. Technical SEO, content strategy, and link building on a real budget.
This course is designed for beginner-level learners who want practical, no-nonsense instruction. By the end, you'll have the skills and confidence to apply everything immediately — no fluff, no filler.
With 8.9k students already enrolled, this is one of the most trusted courses in the marketing space on Courzio. Taught by Carmen López, a practitioner who's been in the trenches — not just teaching theory.
Course Curriculum
1SEO Foundations
- How search engines crawl & rank
- Keyword research without expensive tools
- Search intent deep-dive
2Technical SEO
- Core Web Vitals
- Site architecture & internal linking
- Schema markup basics
3Content Strategy
- Building a content calendar
- Writing for people & search engines
- Content refresh workflow
4Link Building
- Outreach templates that get links
- Digital PR on a budget
- Building topical authority
About the Instructor
Carmen López
Independent Marketing Educator
Carmen is an independent educator and practitioner with deep expertise in marketing. Having taught 8.9k students on Courzio, they bring real-world experience and a no-nonsense teaching style that cuts straight to what matters.