Brand Identity from Scratch
Learn to craft unforgettable brand identities that command attention. From logo theory to full visual systems.
Instructor
Maya Reeves
What you'll learn
Learn to craft unforgettable brand identities that command attention. From logo theory to full visual systems.
This course is designed for beginner-level learners who want practical, no-nonsense instruction. By the end, you'll have the skills and confidence to apply everything immediately — no fluff, no filler.
With 3.2k students already enrolled, this is one of the most trusted courses in the design space on Courzio. Taught by Maya Reeves, a practitioner who's been in the trenches — not just teaching theory.
Course Curriculum
1Brand Foundations
- What makes a brand memorable
- Brand archetypes & personality
- Research & competitive analysis
2Logo Design
- Logo anatomy & principles
- Mark vs. wordmark vs. combination
- Sketching & iterating in Figma
3Colour & Typography
- Colour psychology & palette building
- Choosing brand typefaces
- Type hierarchy in practice
4Visual System
- Building a full brand guideline
- Mockups & brand applications
- Presenting to clients
About the Instructor
Maya Reeves
Independent Design Educator
Maya is an independent educator and practitioner with deep expertise in design. Having taught 3.2k students on Courzio, they bring real-world experience and a no-nonsense teaching style that cuts straight to what matters.